Travel Views 2021 – What Matters Most

Agoda have published the results of their “What Matters Most 2021” survey which has a particular focus on the Asia market.

The survey shows that one in three people are most looking forward to spending more quality time with loved ones during 2021. Many people of course have not been able to see family and friends since the pandemic resulted in large-scale lockdowns throughout the world.

However almost one in four people said that the ability to travel unhindered and one in five were most looking forward to doing things that matter or make a difference.

“2020 was a year of survival and of making the best of it.  Despite all that struggle and hardship, our research shows that there’s a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable.”

“At Agoda, we believe in the future of travel. Our research backs this up, confirming that travel is one of the top things people look forward to in 2021. More than that – people are committed to making a difference, traveling with people who matter, open to more unplanned, last-minute trips, and considering the environmental impact they make as they travel.”

Tim Hughes, Vice President of Corporate Development, Agoda.
Agoda What Matters Most 2021 Infographic
Agoda What Matters Most Survey 2021

Indonesia

Almost half of Indonesians are looking forward to doing things that matter or make a difference and 13% are looking forward to travel unhindered..

21% are looking forward to spending more quality time with loved ones although that becomes more important for those 55 years old and over.

Indonesians top three travel commitments for 2021 are traveling more with friends or family (40%), making more eco-friendly travel choices (22%), and consciously supporting less touristy destinations (16%).

Malaysia

Around a quarter of Malaysians are looking forward to spending more quality time with loved ones, doing things that matter/make a difference and being able to travel unhindered.

Doing things that make a difference are most importnat to younger Malaysians (18-24), spending time with loved ones is most important for those aged 25-44 and Malaysians aged 45 and over are experiencing wanderlust and are most looking forward to traveling unhindered in 2021.

In 2021, Malaysians are committed to traveling more with friends/family (37%), want to travel at a slower pace (25%) and making more eco-friendly travel choices (15%).

Philippines

In the Philippines spending more quality time with loved ones is most important to more than one quarter of people closely followed by doing things that matter/make a difference and being able to travel unhindered.

Those aged 45 to 54 are most looking forward to travel unhindered this year wheras all other age groups are prioritising quality time with friends and family.

The most popular travel choices for 2021 in the Philippines are to travel more with friends/family, eco-friendly travel choices and taking more spontaneous trips.

Singapore

In Singapore the ability to travel unhindered is stated by over 40% of people as what they are most looking forward to in 2021. A quarter say that they are most looking forward to spending quality time with loved ones and 16% say doing things that matter/make a difference.

Around a third are saying that they are likely to travel more with friends/family in 2021 although traveling at a slower pace is also very popular as well as making more eco-friendly travel choices.

Thailand

In Thailand almost 40% of people are looking forward to spending more quality time with loved ones although they are also looking to getting closer to nature and the great outdoors and doing things that matter or make a difference.

In 2021 more than 40% want to travel more with friends and family. Many also want to make more eco-friendly travel choices and consciously support less touristy destinations.

Vietnam

Around a quarter of people in Vietnam are looking forward to doing things that matter/make a difference, being able to travel unhindered and spending more quality time with loved ones.

Those aged 18-24 and 35-44 are most looking forward to making a difference in 2021 while those aged 25-34 are looking forward to quality time with their loved ones. For those aged and over the ability to travel unhindered is what they are most looking forward to.

In 2021 Vietnamese want to travel more with friends/family (33%), making more eco-friendly travel choices (27%), and taking more spontaneous trips (14%).

Advertising and affiliate links help to support this site. We never tailor content to encourage sales with a particular company. We only partner with organisations who we believe provide a good service or product. Thank you.

Published by flyingdogtravel

Travel inspiration

Leave a Reply

%d bloggers like this: