Coldplay Sponsor Malaysia River Cleanup

Coldplay live in concert credit Jisu Han on Unsplash

Coldplay have sold over 100 million records worldwide and have now announced a collaboration with The Ocean Cleanup to help remove plastic from rivers in Malaysia.

The band will directly support the non-profit’s mission by sponsoring an Interceptor The Ocean Cleanup’s solution to extract plastic from rivers before entering the ocean. This collaboration helps to take another significant step in tackling the world’s 1000 most polluting rivers.

I’ve long admired the work of Coldplay. They are doing great things to promote a better environment, and they are world-renowned for these efforts (as well as their music), and the reach of their voice is immense. So, when we began exploring how to work together, the potential of the partnership was exciting. Now that we have found the right collaboration path and can share it with our supporters, I’m looking forward to what we can achieve.”

Boyan Slat, Founder and CEO of The Ocean Cleanup.

Coldplay has agreed to fund Interceptor 005, currently being manufactured in Malaysia. Construction is expected to be completed in late spring 2021 and deployed within Malaysia.

Working together with local partners, The Ocean Cleanup will ensure Interceptor 005 is installed in an optimal location for removing large amounts of waste from rivers.

Without action, there could be more plastic than fish in the oceans by 2050, which is why The Ocean Cleanup’s work is so vital. We’re proud to sponsor Interceptor 005 – aka Neon Moon 1 – which will catch thousands of tons of waste before it reaches the ocean.”

Coldplay

In the last two years The Ocean Cleanup have announced river projects throughout the world including in Thailand and Vietnam. The non-profit organisation has plans to reach the 1,000 most polluting rivers worldwide.

Coldplay have supported a number of charity projects including Band Aid 20, Live 8, One Love Manchester, Global Citizen Festival, Sport Relief and the UK Teenage Cancer Trust.

The Ocean Cleanup is designing and developing cleanup systems to clean up what is already polluting our oceans and to intercept plastic on its way to the ocean via rivers.

A significant percentage of the plastic that enters the oceans from rivers and other sources during a transfer that can take many years, drifts into large systems of circulating ocean currents, also known as gyres. Once trapped in a gyre, the plastic will slowly break down into microplastics and become increasingly easier to mistake for food by sea life.

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