The majority of international tourists who visit Hua Hin and neighbouring Cha Am will travel by road or rail from Bangkok or by boat. In the future many more may fly direct to the region.
The private initiative the Phoenix Group have announced plans for the “Phoenix Plan” which has a key aim “to bring flights directly to Hua Hin as well as to deliver an unparalleled passenger experience and world-class airline efficiency while increasing the productivity and commerciality of Hua Hin airport.”
The plan will focus on international visitors around 7 hours flight time from the city. Key target markets will be Australia, China, Hong Kong, India, Korea, Malaysia, the Middle East, Singapore and Taiwan.
The group hope to attract 100,000 passengers in 2022 and 1 million by 2025. Currently the region attracts around 14 million visitors each year but only a few of these arrive direct, mainly on AirAsia flights from Kuala Lumpur.
It is hoped that increasing number of visitors flying direct to Hua Hin will benefit the wider region with additional tourists, hopefully, staying for longer and exploring the region.
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