Thailand Hotel Group Introduces New Wellness Concept

Dusit Resort Pattaya, credit Diana Smith on flickr

Dusit Hotels and Resorts who have hotels in 13 different countries have launched “Devarana Wellness” a group-wide wellness concept which aims to introduce well-being throughout the hotel stay experience.

The wellness concept has been inspired by traditional Thai healing wisdom, the spirit of Buddhist wellness principles, and Dusit’s unique brand of Thai-inspired gracious hospitality.

The aim is to enhance the physical and mental well-being of all of Dusit’s guests by inviting them to take time to slow down, enjoy the chance to prioritise their health, and explore new wellness experiences beyond Dusit’s traditional hotel spa offerings.

Taking its name from the Thai-Sanskrit word for “a garden in heaven,” and blending ancient Thai healing practices with innovative wellness concepts, Devarana Wellness has been specially created to deliver holistic wellness experiences via a deceleration methodology based on three key principles:

  • Pause – comprising yoga, meditation, breathwork, Thai herbal medicine, and activities that enhance emotional resilience
  • Focus – comprising personalised food menus and fitness and movement activities for physical vitality
  • Growth – comprising workshops focused on sustainability, community outreach programmes, and special retreats for families, couples, and business and leisure travellers).

“With the fast pace of modern life and ongoing impact of the global pandemic leading to unease, unrest, stress and anxiety, the chance to pause and slow down is more important than ever.”

“With this in mind, wellness at Dusit is not about a singular interaction or service; it is seamlessly integrated across the entire stay experience to bring added value to all of our guests, ensure we have a meaningful impact on their well-being, and pave the way for sustained healing even when they are not at our properties. Ultimately, we want our hotels to be places our guests can achieve healthier and happier lives through crafted experiences that provide purposeful restoration. Our unique ‘Pause, Focus, and Growth’ approach also gives us a fantastic opportunity to reposition some of our longest-running properties in Thailand, such as the 30-year-old Dusit Thani Hua Hin, and ensure they meet the shifting wellness needs of our guests and provide a platform for long-term revenue generation.”

Paul Hawco, Corporate Director of Wellness, Dusit International

These activities are complemented by “wellness micro-moments” including essential oils on arrival, premium beauty/grooming kits in guest bathrooms, and the screening of in-room video clips showing meditative sleep rituals.

The programme is being rolled out to all Durit Hotels and Resorts worldwide, tailored to suit the specifics of location and individual hotel.

Dusit Thani Hua Hin has begun offering healthy dishes made using ingredients from its own organic farm, and hosts regular “Local Feast” events designed to bring value to the local community and create intentional habits that pave the way for sustained healing. 

Dusit Thani Laguna Singapore, in the grounds of the Laguna National Golf & Country Club, has several spaces dedicated to hosting wellness-focused classes and workshops. They also offer nutritious foods made using vegetables grown on an onsite organic farm.

Dusit Thani Laguna Phuket has just launched a Daily Family Retreat programme offering a series of workshops, activities, and wellness sessions for families.

Dusit Hotels and Resorts can be found in:

  • Thailand: Bangkok (6), Chiang Rai, Chiang Mai (2), Hua Hin (3), Khao Yai, Krabi (2), Pattaya and Phuket
  • Philippines: Cebu, Davao (3) and Manila (2)
  • Singapore
  • Vietnam: Phu Quoc
  • Bahrain
  • Bhutan: Thimphu
  • China: Changzhou (3), Dongtai, GuangZhou, Huizhou, Nanjing, Suzhou, Tianjin and Zhouzhuang
  • Egypt: Cairo
  • Maldives
  • Oman
  • Qatar (2)
  • United Arab Emirates: Abu Dhabi and Dubai (3)
  • United States: Guam (2)

Source: Travel Daily News Media

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