The Tourism Authority of Thailand (TAT), in partnership with the King Power International Group, has launched a new marketing campaign, “Phuket is now open”, under the theme of ‘Amazing Thailand, Now even more Amazing’.
The campaign is designed to raise awareness that Phuket is relaxing restrictions to vaccinated travellers from 1st July and is centred on sports tourism.
“The campaign forms part of the Royal Thai Government’s efforts to prepare the island ready to welcome back fully vaccinated visitors under the ‘Phuket Sandbox’ model from 1 July, 2021.”
Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications
Placing emphasis on sports tourism, the “Phuket is now open” campaign is launched with a TVC ‘Amazing Moments in Phuket’ that features three of Leicester City FA Cup 2021 winners – James Maddison, Harvey Barnes and Kelechi Iheanacho – to convey a message of how Phuket is ready to welcome back international visitors.
While sharing memorable experiences that await all visitors in Phuket through the three Leicester City FC players, the TVC is also sending out emotional memories with postcard images of sporting activities; such as, scuba diving, snorkelling, surfing, sailing, parachuting and a triathlon, as well as natural attractions, the old town, and cuisine.
Our series the Future of Travel looks at a number of factors affecting the travel and tourism industry including sustainable travel.
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