Tripadvisor recently published their latest report titled “A Shot in the Arm for Travel – Examining the Vaccine’s Impact on Leisure Travel Demand.”
Main picture credit cdc on Unsplash
As part of the report they surveyed more than 2,400 consumers across six major markets, Australia, Italy, Japan, Singapore, UK and USA.
The survey demonstrated that there is increasing confidence that travel will be possible again in 2021.
Our series the Future of Travel looks at a number of factors affecting the travel and tourism industry including sustainable travel and vaccine passports.
About a third (27%) said that they have already booked at least one vacation this year and a half (51%) are planning to do so. The U.S. had the highest proportion of travel planners and bookers – 87% while Japan the lowest – 56%.
The survey also asked people to describe their attitude to travel in 2021 compared to their attitudes before the pandemic.
30% reported feeling “more determined than ever to travel this year” with a further 37% agreeing with the statement: “I want to travel as much as I did before”. The remaining 33% of respondents said they are “more cautious about traveling this year”.
Again respondents in the U.S. are the most determined to travel (45% agree) while 50% of travelers in Japan are “more cautious about traveling this year”.
Respondents that said they had already received at least one vaccine dose are more likely to have booked or be planning to book a 2021 vacation.
24% of respondents globally have already booked at least one domestic vacation, but this rises to a 32% of vaccinated respondents compared to 19% of unvaccinated respondents.
International trip planning shows a similar pattern with just 11% of respondents having already booked an international vacation for 2021, however, 21% of vaccinated respondents having booked and just 5% of unvaccinated respondents.
Of those vaccinated respondents who have already booked a domestic trip, 80% said that the vaccine had been a factor in their decision to book.
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