The latest initiative from the Tourism Authority of Thailand (TAT) is designed to help reinvigorate the Thai tourism industry rather than randomly squeezing locals. The name may be lost in translation a little.
Main picture features a monk in Thailand credit Chris Arthur Collins on Unsplash
The “Hug Thais” programme will be launched by TAT, n conjunction with the Thai Chamber of Commerce (TCC) in Phuket on 1st July, as the island province reopens quarantine-free to international visitors.
Among the ‘HUG THAIS HUG PHUKET’ initiatives on offer to Thai and foreign tourists will be discounts of up to 10% when they spend 1,000 Baht or more in the retail sector, and 100 Baht cash coupons for use on their next visit to participating shops and outlets.
The initiative will be rolled out to other areas of Thailand as they reopen.
“The ‘HUG THAIS HUG PHUKET’ project is aimed at revitalising Phuket’s tourism and service industry and in doing so, leading the way for the similar revitalisation of other destinations around Thailand.”Mr. Yukasak Supasorn, Governor TAT
The project will include marketing and promotions designed to encourage Thai and foreign tourists to ‘Eat More’ local food, ‘Travel More’ within Thailand, and ‘Shop More’ for products of Thailand at shops and outlets.
Remember to look out for the “HUG THAIS” logo if you are lucky enough to be visiting Thailand later this year.
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