This 2021 Best Countries List sees Thailand in 5th place worldwide in “Best Adventure Countries” list and 7th worldwide in the “Best Countries Heritage” and “Best Countries Movers” lists.
Main picture Buddhist monk in Ayutthaya, Thailand credit Aaron Thomas on Unsplash
Singapore is the only other Southeast Asian country to feature in the top 10 of any category.
The Best Countries rankings are compiled by the BAV Group (a unit of global marketing communications company, VMLY&R) and the Wharton School of the University of Pennsylvania based on the perceptions of 78 countries in various metrics assessed from a study of over 17,000 people.
Thailand ranked at number 28 in the overall Best Countries list.
The full list of sub categories is:
- Adventure (Thailand number 5)
- Agility (36)
- Cultural Influence (22)
- Entrepreneurship (36)
- Heritage (7)
- Movers (7)
- Open For Business (17)
- Power (27)
- Quality of Life (29)
- Social Purpose (53)
Best Adventure Countries – #5
People like adventure in their lives. Research shows that a chance to break away from the normal rhythms of daily life reduces stress and improves health and well-being. And studies show that play is as important in adult lives as it is during childhood.
The Adventure sub-ranking is based on an equally weighted average of scores from five country attributes that relate to adventure found within a country: friendly, fun, pleasant climate, scenic and sexy.
Elsewhere in Southeast Asia the Philippines were in 17th place, Singapore in 18th, Malaysia in 25th, Indonesia in 32nd, Vietnam in 40th, Cambodia in 56th and Myanmar in 69th.
Best Countries Heritage – #7
The Heritage subranking is based on an equally weighted average of five country attributes that relate to a country’s heritage: culturally accessible, has a rich history, has great food, many cultural attractions and many geographical attractions. The geographical attractions attribute is new for 2021.
When it comes to assessing a country’s global contribution, it’s often the nation’s distinctive traditions that come to mind, as opposed to its economic prowess or technological advances.
Remnants of a nation’s historical struggles and accomplishments can become almost synonymous with the country’s name, defining the nation’s values and appeal to others around the world. In this way, a country’s past continues to define its present and future.
Top countries in the Best Countries Heritage subranking are those most readily associated with a unique identity.
In its descriptions of the top 10 heritage countries, the Heritage list said of Thailand: “Buddha figures are ever-present in the “land of smiles,” where bustling, modern cities are juxtaposed with ancient ruins, glistening beaches, and gilded temples. The nation is home to the acclaimed Thai massage and cuisine that is known to balance sweet, sour, salty, bitter, and spicy flavours.”
“Thailand’s rich and splendid heritage has always been a strong factor in its tremendous appeal to the world’s travellers. The top countries in the Best Countries Heritage list are described as those most readily associated with a unique identity, and this is something Thailand can be extremely proud of.”Mr. Yuthasak Supasorn, Governor Tourism Authority of Thailand
Elsewhere in Southeast Asia Vietnam were in 25th, Indonesia in 26th, Malaysia in 34th, Singapore in 36th, the Philippines in 40th place, Cambodia in 48th and Myanmar in 62nd.
Best Countries Movers – #7
The Best Countries Movers subranking, is predictive of a country’s future growth in terms of per capita purchasing power and parity gross domestic product.
Thailand has a substantial agriculture sector and competitive manufacturing industry have kept Thailand strong and growing with low poverty and unemployment rates. It is the world’s largest exporter of rice and a leader in textiles, tin and electronics. Western education and technology have been absorbed into a devout Buddhist society.
Elsewhere in Southeast Asia Singapore were in 4th, Vietnam in 23rd, Malaysia in 26th, Indonesia in 27th, Myanmar in 30th, Cambodia in 35th and the Philippines in 37th.
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